Steiger shares God's broken heart for the lost youth of the world: the 17-30 year olds, who are being destroyed by the world's lies, and would never be reached by traditional methods. This global youth culture spans the globe, and is held together by common values, symbols, and legends pushed upon them by the entertainment industry, pop culture, and economic strategies that prey upon them. This, combined with a breakdown in family structure and values, has driven millions of adolescents and young adults to anger, despair, and hopelessness.

This emerging generation - approximately 1 billion people – makes up the largest un-reached people group in the world.  In many ways, the Church has become culturally distant, and seemingly irrelevant to their lives.  They have a false idea of who Jesus is.  They are searching for meaning and purpose, but they are unlikely to look to the Church to find it.

Through art, music and various forms of media, Steiger brings the Gospel outside of the Church, and into places where conventional missionary teams rarely, if ever go: Islamic countries, terrorist clubs, squatter villages, anarchy festivals, brothels, junkie joints, punk & goth music festivals, Satanist clubs and New Age gatherings.

By presenting the powerful message of the Cross in a language that secular, and Islamic youth can understand (i.e. music and art), Steiger has seen thousands radically transformed by the power of the Gospel.

Steiger continually raises up young leaders, and partners with churches, ministries and artists around the world to pursue our vision and mission.  These local partners - such as TACO (The Turkey Afro-Asian Creative Outreach) - provide discipleship, and spiritual follow up for those who respond to Jesus during a Steiger event.

This unique blend of creative evangelism and collaboration allows Steiger to reach a demographic that would otherwise be overlooked by the Church and un-reached with the Gospel.

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